Senior designer, team lead, strategist. I shape digital products, performance campaigns, and brand systems built to work — not just to impress.
End-to-end product design from discovery to handoff. I lead, deliver, and document — research, flows, wireframes, high-fidelity, design systems.
Social ads engineered to stop the scroll and convert. Copy hierarchy, audience psychology, and A/B systems built in from day one.
Brand identity, visual systems, and the thinking behind them. I facilitate workshops and help businesses find their commercial direction.
I shape how products feel, how brands speak, how businesses grow.
UX Lead at a 20-person digital marketing agency, managing a team of five across web, mobile, and campaign creative. My work lives at the intersection of business strategy and visual craft.
Senior-level judgment, hands-on precision. Comfortable leading the room, comfortable in Figma at midnight.
I use AI to accelerate thinking — rapid concept generation, content strategy, research synthesis. More depth, faster, without sacrificing craft.
Whether you need a product designed, a brand elevated, or a creative session to unlock your next move.