PMU Beauty
Ad System
High-converting social ad creatives for a permanent makeup artist in the Netherlands — engineered to stop the scroll and drive course bookings.
Beauty is a crowded category on social. Standing out requires a visual system that creates desire, communicates expertise, and drives a clear action. Each creative was built around one hierarchy: aspiration first, offer second, CTA third.
The creatives combine editorial beauty photography with bold typographic treatments — premium but approachable. Carousel formats extend storytelling and boost save rates, which directly correlates with conversion and reach.
These are actual Instagram analytics from live boosted posts — reflecting the performance of the creative system itself, not the budget behind it.
